Articles

As a sales professional, you know what needs to be done. You understand the importance of prospecting, the process of reaching out to potential clients and the strategies that can help you build a solid pipeline. However, there’s a major

Many people who have taken one of our sales management courses will know that when prospecting, objections are inevitable. There’s no magic trick that can make them vanish. Most objections arise due to poor-quality prospecting where the prospect sees little

In our sales courses, you'll learn that email is a powerful tool for prospecting, but it’s often underused or misused by businesses. Much like the telephone, email can be effective if applied correctly, but too many emails lack the essential

LinkedIn is a powerful tool for prospecting, but like any tool, it can be misused. If you're looking to make LinkedIn a valuable part of your prospecting strategy, it’s essential to adopt a strategic and personalised approach. While many people

Sales management plays a crucial role in driving business growth by ensuring that products and services are effectively promoted and sold. Visibility is a cornerstone of this process, as it creates awareness and helps businesses stand out in competitive markets.

In sales, referrals are an invaluable resource for business growth. However, there’s a considerable gap between the number of customers willing to provide referrals and the number of salespeople who actively request them. With our sales courses, many learn that

In sales management, securing client referrals is a powerful strategy for expanding your business. Satisfied customers can become your most effective advocates, introducing your services to potential clients within their network. Implementing a straightforward referral framework can streamline this process

As part of our sales management courses, we learn that the reality is that cold calling remains a prominent sales strategy, despite the growing prevalence of digital marketing channels. However, the effectiveness of cold calling is often questioned. According to

In the realm of sales, prospecting serves as the cornerstone of success. Without a robust pipeline of qualified leads, even the most skilled sales professionals can struggle to meet their targets. Understanding the significance of prospecting and implementing effective strategies

In the natural world, species like the dinosaur, woolly mammoth, and Cape lion have vanished, leaving us to ponder: Could the traditional 'sales hunter' be next? Once a cornerstone of the sales industry, the sales hunter’s approach is now being