Keynote 1: 

“From Ordinary to Extraordinary: Upgrading Your Sales Language for increased results”

In the world of sales, the power of words cannot be underestimated. The choice of words can be the key to winning over prospects and closing deals. Your success in sales often hinges on your ability to articulate precisely what needs to be said and when it should be said.

Observe a seasoned sales professional in action, and you’ll witness the art of making sales seem effortless. They possess a knack for selecting the right words, posing the perfect questions and tailoring their communication to suit any selling scenario. It’s not about having the gift of the gab, but rather a learnt skill in using the right language that transforms a sales pitch into a meaningful dialogue.

Join us for Mark’s enlightening keynote presentation where he shows how and why your choice of words and written communication in sales engagements can have a monumental impact on your outcomes. Mark will share compelling examples of how refining your language and sales vocabulary can substantively boost your sales results.

If you’re seeking to schedule more meetings, alleviate the discomfort of sales pitches, unearth new sales opportunities and ultimately close more deals, then this is a presentation you absolutely cannot afford to miss!

In this keynote, you’ll gain valuable insights on:

• • The profound influence of your words and written content on your sales outcomes.
  • Why most prospecting engagements fall short and which words to steer clear of.
  • Understanding that a ‘not interested’ response often indicates that what you are communicating is not interesting enough.
  • Identifying the words that captivate a prospect’s interest and encourage meetings.
  • Discovering how minor word adjustments have led to a remarkable 300% sales increase in various companies.
  • How to respond when faced with the ‘we don’t have budget’ objection.
  • Effective communication with gatekeepers.
  • The language to avoid in sales discovery meetings and suitable alternatives.
  • Questions that unveil buying motivations and value.
  • Questions that confirm urgency and facilitate precise sales forecasting.
  • Inquiries that open discussions about budgets.
  • Crafting responses to objections like ‘your price is too high’.
  • Closing techniques employed by sales champions.
  • Replacing commonplace phrases like ‘I’m following up’ and ‘touching base’.
  • And much more