For too long have salespeople been portrayed as the bad guy in consumers’ lives. But there’s a big difference between a good salesperson and a bad one. The good salesperson undergoes coaching for sales which aims to satisfy the customer’s needs, while the bad one is willing to sell whatever to whomever.
The stereotypes and misconceptions surrounding sales don’t come from nothing. Some salespeople have resorted to less than ethical methods to make a sale. The stereotypical used-car salesman is a common example, portraying salespeople as selfish, untrustworthy and going out of their way to make that sale no matter what. Some salespeople are just plain pushy, while others overpromise and underdeliver. Some sound and behave like robots, prioritising quotas over customer needs.
Luckily, these rumours and misconceptions don’t really hold up anymore, with many salespeople undergoing coaching for sales to deliver a product or service with the aim of solving the customer’s problems and then some more. A good salesperson also understands that not every customer’s problem can be solved. But even if you can’t solve a problem, you’ve got to maintain your composure and mindset, since how you handle rejection or defeat represents not only you, but your company too. The customer is likely to take note of this, maybe even leading to another connection in the future with a problem you would be able to solve. After all, salespeople are really in the business of helping people out.
Sales are incredibly important and can be found in almost every facet of society. Think about it: your shoes, the deodorant you use, your car, the food in your fridge, the fridge. Where would businesses and huge companies be if they didn’t have a sales team to bring in the profit and get the product out there? Without sales a business wouldn’t be able to function. Sure, there are CEOs, IT people, and an entire marketing team behind a business, too, but none of them would be earning a salary if the sales team weren’t out there doing their best. Your job is to solve problems, build relationships and gain people’s trust. It’s an honourable profession.
By undergoing coaching for sales, you’ll learn that as someone who works in sales, your goal is matching up people with solutions and to be authentic and dependable so that you create long-term relationships with people. It all goes back to that beautiful thing in our head called mindset – it influences not only your perception about your own role as a salesperson, but your actions too and how you interact with other people.
Having pride in your role as a salesperson represents another pillar in your sales foundation mindset. Combining this with our lifelong student attitude and avoiding quick fix solutions gets us one step closer to a bulletproof outlook – allowing you to tap into a mindset that’s tougher, more resilient, and adaptable regardless of the outcomes.
Your mindset is supposed to help you see the meaning in what you do, encouraging you to do your best. Once you’ve gone through some coaching for sales, you’ll have a strong foundation to base your sales attitude on and that will allow you take on the business world and any other challenges head on. So, wear your sales title with pride and know that being a sales representative is more than just selling a product, it’s about the larger impact that the sales process has throughout the entire business ecosystem. Get in touch with us today and let us help you on your journey to break the mould and inspire your sales career.
