Articles

In sales management, customer loyalty is the cornerstone of sustained success. However, many businesses find themselves stuck in the cycle of losing customers, often due to a lack of understanding regarding customer expectations and experiences. Shifting from customer attrition to

Consider this scenario: you’ve booked a two-week vacation in a three-star hotel, and throughout your stay, you receive exactly what you paid for – three-star service. How would you describe the experience? Most likely satisfactory, but hardly extraordinary. This simple

In the realm of sales and sales management, building and maintaining customer relationships is paramount. It’s a delicate dance between promises made and expectations met. In this sales management article, we present a tale of an afterlife choice between heaven

In the fast-food industry one burger chain stands out not just for its delectable offerings but also for its unwavering commitment to high standards and customer satisfaction. Five Guys, an American hamburger chain, originated from a single store in 1986,

In sales management, unlocking the full potential of your customer base is a strategic imperative. One crucial metric that often goes unnoticed is the percentage of customers who purchase all the services they can from your company. It’s a simple

In sales and sales management, where the competition is fierce and customer acquisition costs continue to rise, smart sales professionals recognise the goldmine that exists within their existing customer base. The key to unlocking this potential lies in mastering the

Congratulations, you’ve clinched the sale and gained a new customer. Yet, your victories are not secure. Your customers are under constant siege from competitors vying to snatch them away. Sales management is a battlefield where, as fast as you acquire

In sales management, reaching the point where a deal is within grasp is a pivotal moment. However, it’s surprising how many salespeople stumble at this critical intersection by failing to ask for the business. The art of closing is not

In the world of sales management, sending out a proposal is often a critical juncture that can either propel the deal forward or lead to a frustrating standstill. One common scenario that many sales professionals encounter is the challenge of

In sales management, the presentation and proposal stage is a critical juncture where deals can either flourish or flounder. Too often, sales professionals fall into the trap of showcasing their company’s achievements and merits prematurely, neglecting the essential step of