Author: Salesguru

We all know the sound of an ice cream van jingle - it's a childhood memory that’s hard to forget. But have you ever wondered why exactly they play that tune? Many people might assume that it’s to attract children

As a salesperson, one of the most important aspects of your job is prospecting. Why? Because without new business prospects, you won’t have new sales opportunities to pursue. A strong sales pipeline is built on a foundation of consistent and

Prospecting is the lifeblood of any sales organisation, yet many salespeople struggle with it. What makes it so difficult? Call reluctance, fear, rejection, lack of confidence, competence, and achieving poor results are some of the most common barriers that salespeople

Salespeople know the importance of cross-selling and upselling to increase revenue and customer loyalty, but many struggle with introducing other products to existing customers. The best strategy is to simply ask them. In this sales training article, we discuss a

Any seasoned salesperson knows that it’s much easier to sell to a current customer than to a new one. But many companies and sales teams simply don’t have a process in place to unlock growth opportunities with their existing clients.

If you’re looking to grow your business, it’s important to focus on the right customers. Not all customers offer the same growth opportunities, so how do you decide which ones to focus on? This is where a cross-sell and upsell

As a salesperson, you’ve likely gone through the entire sales process - from making the initial call to presenting your solution - only to find yourself stuck at the final step: asking for the business. It’s a common roadblock that

Building trust with your sales prospects is essential to winning their business. When prospects trust you, they are more likely to be honest with you about their needs, listen to your recommendations and select your product or service. One of

Customer loyalty is crucial for any business’s sustainability and growth. The loyalty of your customers hinges on two key things – their expectations and their experience with your company. The more you understand your customers’ expectations, the better you can

In sales, qualifying prospects is the backbone of your success. You can talk to as many leads as you want, but if you aren’t qualifying them properly beforehand you’re wasting valuable time and resources. The time spent on unqualified prospects