Have you ever thought about whether a recipe for increased sales success actually exists? We can confirm that it does. But you need to ensure you are following a tried and trusted, fail-proof recipe.
A simple recipe from one of our sales courses for success focuses on three key areas: mindset, activity and skill. Whether your current sales results are great, average or challenging is up to these core areas.
Imagine the process that goes into a catchy song and compare that with the efforts of a successful salesperson. Mindset helps to set the tone and direction of the song. Does your tone and direction fit with what you’re trying to achieve? And much like how a clear theme in a song connects with its listeners, the right mindset can help you stay focused and motivated, ensuring that every interaction is done with a purpose in mind. Activity determines the rhythm and structure of the song, helping it progress and move forward. Are you going at a tempo that’s consistent, like your efforts doing calls, follow-ups and relationship-building? Skill makes up the depth and nuance of a song, and is also necessary for the successful salesperson to create memorable experiences with their customers. It’s the finesse in sales pitches, how you handle objections, and the ability to read subtle cues.
The success behind a catchy song and a competent salesperson lies in their tone (mindset), rhythm (activity) and depth (skill). A salesperson that is competent in each element and has the knowledge of a few sales courses behind them already has the advantage over the competition, and is way ahead on their path to success.
With the song analogy in mind, the real foundation of success depends on your mindset, the tone and direction to your success. Mindset isn’t just about having a positive attitude and happy disposition – both of which are characteristics that are required for sales. Mindset is about understanding that the sales target is your non-negotiable commitment. It’s realising that the most important thing is having a clear-cut goal on what you want to achieve, and then placing this over and above your sales target, going beyond the minimum expectations.
While that sounds like a lot, it’s all necessary and aimed at helping you realise the importance of having that personal conviction to achieve more, and make the sales process more meaningful to you. Sales courses like ours are designed to help sustain your motivation, which is especially handy during the tougher times that you will face every so often.
Additionally, it’s important to view sales as a long-term career rather than just another job. This fosters a stronger commitment and sense of purpose to your role as a salesperson. Lastly, the right mindset is about the choices you make, the passion you harbour, and whether you can hold yourself accountable. This means removing all the excuses you might come up with, setting your eyes on the goal in front of you and taking responsibility for not only the company’s success but your own too.
To summarise, successful sales results are rooted in mindset, activity and skill. The successful salesperson combines these three elements and masterfully uses them to create memorable and lasting client relationships, achieving greater and more meaningful results.
If you’re interested in composing the melody to your own success, contact us or check out our sales courses that are designed to get you in tune with your goals and have you singing all the way to success.
