If you’ve taken a sales management course or two from us, then you would have most likely learned that the secret to sales success is not truly a secret. It’s all about visualising success and setting higher goals.
This is an incredibly important practice that fosters focus, motivation and resilience. With a clear visual of our parameters for success, we can start to figure out the necessary steps to achieve success, essentially creating a mental map that will guide our actions. Setting higher goals pushes us to step out of our comfort zone, driving personal growth and fostering exceptional performance.
We discovered through our sales management courses and years of experience, that what matters the most about setting goals is that when you really want to achieve a goal, you will either find a way to achieve it or you will find an excuse to avoid it. Additionally, this all comes down to you, because nobody else can want your success more than you want it. So then, what is it you want to achieve?
However, it isn’t enough to just put in a load of effort into your work, since that isn’t going to bring you any closer to success than if you didn’t put in the effort. What we teach in our sales management courses is that while effort is crucial in your journey to success, not having a goal can severely limit you. Goals provide direction and purpose, and without one your hard work will become scattered and sub-optimal. It’s like running a race with no finish line at the end and everyone’s blindfolded – you can sprint like your life depends on it, but you will keep bumping into walls and even go off course. With a goal in mind, you can start prioritising tasks, measure your progress, maintain motivation, and ensure that your energy is spent in the right places.
Ask yourself this, what do you want to achieve that’ll make you happy? If it’s more sales success, then you need to define and be clear on what you want. A company goal is just a standard, it shouldn’t be something that motivates you because meeting the standard is already expected of you. Anyone who has taken a sales management course will be able to tell you that your personal goals should always be beyond the minimum requirement. As a salesperson, your goals should be grand and ambitious, and possibly even a little crazy.
Having higher targets than what you need to achieve pushes you to exceed your perceived limits which leads to better results than you might have achieved otherwise. Much like shooting an arrow, we often aim a little higher to make sure we don’t fall just under perfection. By thinking about it like this, you’ll encourage yourself to put in more effort, get creative, and become resilient. Once you get in the habit of doing this, you’ll be consistently outperforming expectations.
The next time you’re looking at the company sales target, you can choose whether you’re going to be satisfied with the minimum requirement, or going to set up a personal goal for yourself and achieve results beyond everyone’s expectations – including your own! If you’re ready to take on more then get in touch with us today.
