12 Sep 2024

08H30 – 17H00

The Pivot Hotel,



Are you leading and managing a sales team? Whether you're a seasoned veteran or new to the role, no matter your industry or team size, this event is for YOU!

We Have Sales Leadership Solutions!

Sales leaders and sales managers today grapple with a myriad of challenges, from finding great salespeople and building a strong sales pipeline, to maintaining high performance and building a great sales culture, to navigating a competitive marketplace.

The SalesGuru Annual Sales Management Convention is designed to address these issues head-on, offering practical information and real-world strategies from sales leaders to help you succeed.

Helping sales managers overcome the top 10 challenges in 2024 (SalesGuru Insights)

1. Build strong and qualified sales pipeline

2. Maintain accurate sales forecasting

3. Talent acquisition and retention

4. Improve sales team productivity

5. Drive prospecting and lead generation

6. Enhance accountability

7. Implement effective sales coaching

8. Enhance sales training and development

9. Time spent on non-sales team related activities

10. Remote and hybrid work models

Interactive Sessions:
Powerful discussions and Q&A sessions
with top sales leaders

Practical Takeaways:
Walk away with actionable strategies and
tips that you can implement immediately
to drive sales success

Networking Opportunities:
Connect with like-minded professionals,
share experiences, and build
valuable relationships

What's included

  • 5 Star Experience

  • 9 Amazing Speakers

  • Full Day Conference

  • Fully catered Event

  • SalesGuru Workbook

Why You Should Attend:

Comprehensive Learning

Dive deep into the best information, insights, and sales management expertise designed to elevate your sales team’s performance.

Insights from Industry Leaders

Gain exclusive access to SalesGuru’s CEO, Mark Keating, and an incredible line-up of 9 local and international sales leaders.

Real-World Strategies

Learn proven strategies and techniques directly from experts who have faced and overcome the challenges of leading successful sales teams.

We tackle the tough questions

1. Can we be more effective in sales?

2. How much more effective can we be?

3. What will it take to accomplish that?

4. How can we improve our sales processes and efficiency?

5. How do we know if we have the right people to accomplish our sales goals?

6. How do we increase sales activity?

7. How do we create an accountability culture?


CEO, SalesGuru

Mark Keating is widely regarded as “South Africa’s Sales Guru” and is recognised for his expertise in sales leadership, management and sales.

Since 2006 mark has been the CEO of SalesGuru, Africa’s largest sales enablement company, helping companies in 41 countries across 4 continents grow high-performance teams and increase their sales results.

Mark’s experience has positioned him as a sales thought leader and he has been featured on radio, television, publications, podcasts and webinars.

His mission is clear: to equip sales organisations with the insights, strategies, tools and training they need to thrive in 2024 and beyond!

Building a High-Performance Sales Culture and Team - Where It Goes Wrong!

Sales managers are the backbone of any thriving business and the driving force behind every great sales team.

Yet despite their importance, many sales managers have received little to no formal training or assistance on how to avoid the common pitfalls and excel in their role and build high-performance sales teams.

In this talk, Mark will uncover the major obstacles that derail sales managers from leading their teams to ongoing sales success.

Key Discussion Points

An anti-sales culture and a lack of excitement about being part of the sales team

Sales managers forget their crucial roles and misallocate their time

Poor hiring and high sales team turnover

Wrong people in the wrong roles, asking farmers to hunt

Weak focus on new business and proactive sales behaviours

Poor compensation plans, limited incentives and capping commission

Lack of accountability and tolerance of underperformers

Limited proactive coaching and minimal time spent with salespeople

High turnover of good salespeople and a lack of focus on retaining top performers



Senior Director, Sales Enablement,

As the Senior Director for Global GTM Productivity at Mimecast, Nick spearheads the Productivity and Enablement team, supporting over 500 salespeople, BDRs, and sales engineers across 11 countries, with over 42 000 customers since 2003.

Creating the Ultimate Environment for High-Performance Sales Teams

Nick Saunders will share his insights on creating the right environment for high performance sales teams and unlocking sales potential. Attendees will gain practical strategies for fostering a supportive, dynamic environment that drives scalable and consistent growth.

Key Discussion Points

Creating the right sales environment

What is needed beyond Skills and tools

Embracing generative AI

Enabling sales managers with ongoing development

How salespeople’s customer experiences drive decision-making



Big Swift Kick

CEO of Big Swift Kick, Andy Miller brings 29 years of global sales strategy and performance consulting experience, helping mid-market companies generate $5.7 billion in new business across 200 industries in 46 countries. He is a Vistage Top 50 Speaker, a Selling Power Magazine Top 10 Sales Consultant, and senior advisor to 140 sales consulting firms worldwide.

Andy has lectured at Georgetown University and the Wharton School of Business, and has been featured in Newsweek and CNN.

5 Keys to Building a World-Class Sales Force

In this captivating session, Andy will address some of the key questions that keep sales leaders up at night and share strategies to building a world class sales force.

Key Discussion Points

Enhancing sales team effectiveness

Hiring quality salespeople and ensuring the right individuals are in the right roles

Evaluating your team’s ability to execute strategies

Implementing a consultative sales process that prioritises value, shortens sales cycles,
and enhances forecast accuracy

Drive growth from existing customers and generate a qualified sales pipeline


Vice President, Africa & Middle East,

Gerhard Hartman, Vice President of Sage for Africa and the Middle East, oversees Accounting, HR, and Payroll Services. 

In nearly two decades at Sage he has held leadership roles including Sales Director SMB and National Sales Manager, driving strategic market expansion and operational efficiency.

My Challenges and Greatest Tips in Leading Great Sales Teams

Gerhard will draw from his experience to discuss creating high-performing sales teams, exploring key success factors and navigating sales management challenges. This session is tailored for sales leaders focused on improving team performance and overcoming leadership hurdles.

Key Discussion Points

5 Key shifts for transformative change

Building an Innovative and collaborative culture

Importance of shared goals and collaboration

Initiating performance improvements

Recognising and addressing team weaknesses

Managing change in a dynamic environment


Sales & Marketing Director,
Elvey Security

Tasha Smith, Sales and Marketing Director at the Elvey Group, manages sales, business development, and key accounts across four units. With an MBA and certifications in coaching and marketing, she integrates business acumen with personal development strategies to achieve outstanding organisational results.

How a Shift to a Sales-Led Organisation Increased Profits by 269% in 12 Months

Tasha will discuss Elvey Group’s transformation into a unified, sales-driven organisation since 2020. She will share strategies that empowered the sales force, fostered accountability, and cultivated authentic leadership, offering insights into navigating consolidation challenges for sustainable growth in a competitive market.

Key Discussion Points

Empowered sales force

Culture of full accountability

Shared belief of what’s possible

Absolute alignment

Authentic leadership


Telesure Advistory Services

Bongani, with over 25 years in FMCG, retail, insurance, investments, and wealth management, has been HR Director at Unilever, Executive GM at ABI Soft Drinks (SAB), and Deputy Managing Executive of a retail business with 6,000 employees and 300 stores in Southern Africa.

Now CEO of Advisory Services at Telesure Investment Holdings (TIH), he holds a B.Proc, LLB, MBA from GIBS, and a PhD in emotional intelligence in banking.

How to Manage Your Sales Team for Predictable Great Sales Results

In this exciting session, Dr Bongani Mageba will share his expertise on leading sales teams to achieve predictable and outstanding results.

Key Discussion Points

Finding great salespeople

Building and managing a strong sales pipeline

Why driving prospecting behaviour is not negotiable

How to ensure your salespeople excel at sales discovery

Keeping your sales team motivated and inspired


CEO, iStore Business,
South Africa

Megan Nicholas is the CEO of iStore Business, with over 30 years of telecommunications leadership. Formerly an Executive at MTN South Africa and a key figure at Telkom, she spearheaded successful initiatives as part of the Telkom turnaround strategy.

Nicholas holds an MBA and has been recognised as the Most Influential Woman in ICT (CEO Magazine, 2016).

True Leadership: How Authenticity Drives Sales Success

In sales, authenticity is a game-changer. Megan Nicholas reveals how genuine leadership reshapes sales approaches and drives team success. Learn how authenticity builds trust, fosters collaboration, and fuels innovation, empowering sales teams to excel in today’s competitive landscape.

Key Discussion Points

Harness your unique qualities and learn actionable strategies to lead authentically

Identify and capitalise on personal and team strengths

Create a motivating environment for your sales team

Maintain integrity and adhere to core values in sales activities

How authenticity positively impacts team interactions and sales performance


Owner of the #1 Sales
RE/MAX Office in RSA

Grant Gavin is the owner of the No. 1 Single RE/MAX Office in the country, leading a team of 70 sales professionals who sell over R1,5 billion in property sales per annum.

In an industry that has traditionally attracted people with little to zero sales skills, Grant’s office boasts the highest per agent sales productivity statistics within the largest real estate brand in the country.

Creating a Sales Culture of Productivity and Accountability

Grant will share how over a 5 year period he increased productivity in his office by over 600% by implementing his own Millionaire Mindset Coaching program, which today is sought after by real estate sales people throughout South Africa.

Key Discussion Points

How to increase your teams productivity by empowering your sales people
to break
their own limiting beliefs

Hold your team accountable through the power of both one-on-one and group coaching

How to implement disciplined activity systems that guarantees results

How your journey of growth as a leader is imperative for the success of your team


Head of Training,

Dalene Lewis, with over 18 years of experience, has empowered over 700 Sales Managers to boost performance. As a certified NLP Practitioner, Executive & Business Coach, Life Coach, EQ Trainer, and ISPC Accredited professional, she drives growth and transformation at all levels.

The Power of “Sales Pacts” with Minimal Acceptable Standards

High-performance sales teams thrive on focused daily disciplines and high standards. Many sales managers, however, struggle with their team’s mindset, activities, and productivity.

In this brief talk, Dalene will reveal the power of the “Sales Pact,” defining success for salespeople and managers by setting high standards, accountability, and effective coaching.

Key Discussion Points

The importance of clear expectations for success

The Sales Pact recipe for success

Aligning expectations

Establishing accountability and removing excuses

Defining high standards and daily disciplines


Is this only in Johannesburg or can we attend online?

This exclusive event is limited to Johannesburg with a limited number of seats. Unfortunately, no online
attendance option is available. Should you be interested to attend an event like this in your region, please drop us a line on with your region and we will most certainly consider this for future events.

What’s included in my ticket purchase?

When you register for the SalesGuru Annual Sales Management Convention, you participate in the full-day sessions with all the speakers. This exclusive convention has limited seats to help you get the maximum value from the event, bring home actionable ideas that you can implement and better lead your team. Coffee and snacks on arrival, morning and afternoon snacks, catered lunch and a sales management workbook will be provided. You are responsible for your own travel and accommodation.

When does the 1-Day Sales Management Convention Start?

Arrival and registration begins at 7:30am. The convention will begin at 8:30 am and end at 17:00pm.

What if we want to bring multiple members from our company to the event?

Firstly, thank you for the support and consideration, for 4+ people, a 5% discount will apply. This will automatically be applied at checkout.

What hotels are located near The Pivot Hotel Conference Centre?

The Pivot Hotel, Hotel Perte, and The Piazza Hotel 

What if I am registered for an event but am unable to attend?

Once you register, your booking is confirmed, and payment is due 7 days from invoice to confirm your booking.

Cancellation Policy:
All cancellations must be in writing.

More than 45 Days Prior to Event: Full Refund More than 30 Days Prior to Event: 50 % Refund

Less than 30 Days Prior to Event: No refund, you may transfer your booking to another delegate or use your booking to attend another future SalesGuru Sales Management Convention (based on availability).

Please contact us at no less than 14 days prior to the event date.

Any requests made within 14 days of the event will not be honoured.

Annual Sales Management Convention

Standard Ticket:

R 7950.00

Early Bird Discount:
Enjoy a 10% discount if you
register before 31st July.

Bulk Discount:
4+ people, a 5% discount will apply. This will automatically be applied at checkout.

Selling Out Fast!

Due to high demand, tickets are expected to sell out quickly. Secure your place today!

Accommodation Options at Montecasino

Pivot Hotel
The Piazza Hotel 
Hotel Perte

Accommodation not included
in the ticket price.

Further information and special rates will be shared upon event booking.

For any queries, please contact us at:
Phone: 011 465 2900


Early Bird Sale Till 31 July
Days Hours Min Sec
R7155,00 R7950,00
Available: 157
Sold: 23