HIRE SALESPEOPLE
WHO CAN, AND WILL, SELL!
THE PROVEN SALES CANDIDATE ASSESSMENT THAT PREDICTS
SALESGURU SALES CANDIDATE ASSESSMENTS POWERED BY OMG (OBJECTIVE MANAGEMENT GROUP)
Hiring the right salespeople is one of the most important decisions a business can make — and one of the hardest to get right.
Too often, companies rely on gut feel or generic tools that fail to predict real-world sales performance.
That’s why we use a science-backed sales candidate assessment designed specifically to identify who can sell, and who actually will.
It’s how you make confident, informed hiring decisions that drive real revenue results.
OUR MISSION IS SIMPLE
To be the #1 partner to companies for sales success — helping businesses, salespeople, managers, and leaders achieve sales results they never thought possible.
When you partner with SalesGuru, you’re not getting theory — you’re getting a trusted, experienced partner focused on one thing: helping you and your team SELL MORE.
THE Sales HIRING CHALLENGE
Hiring salespeople who consistently perform is one of the biggest and most expensive challenges for any business.
A bad sales hire costs you more than money — it costs you time, productivity, lost deals, and missed growth opportunities.
Hope is not a strategy, yet many companies still rely on gut feel, CVs, or generic, non-sales-specific assessments when hiring.
THE TRUE COST OF A BAD SALES HIRE:
- Costs an average of 3-5x their annual salary (Harvard Business Review)
- 92% of companies admit they’ve hired the wrong salesperson in the last 24 months (SalesFuel Survey)
- Takes an average of 10 months to remove a poor hire, plus time to restart the process (CareerBuilder Study)
- 77% of failed salespeople were never suited for the role in the first place (OMG Global Data)
TAKE THE GUESSWORK OUT OF SALES HIRING
Too many businesses rely on “gut feel” when hiring salespeople — but gut feel isn’t a strategy.
Think about it: even in marriage, where people know each other well and make a lifelong commitment, over 40% of marriages end in divorce.
If the odds aren’t great when people have often known each other for years — far longer than just a few interviews — how reliable is your instinct when hiring someone to sell for you?
If you want better, more predictable results in your sales hiring, we have the right solution.
Our proven, science-based sales candidate assessments remove the risk and guesswork, helping you hire salespeople who will actually perform and deliver results.
THE SALESGURU SOLUTION:
- Role and Industry-Specific, Customised Sales Candidate Assessments
- Unlimited Candidate Assessments until you find the right person / people
- Assess all candidates at the start of your recruitment process, not just a few at the end
Hiring salespeople soon? Let’s help you choose the ones who will sell.
What makes our assessment unique
Our sales candidate assessment is built specifically for sales roles and grounded in real performance data. With deep insights across millions of candidates and high predictive accuracy, it gives you the confidence to hire salespeople who will deliver results.
#1 Ranked Sales Candidate Assessment
Gold Medal Winner by Top Sales World for 11 consecutive years
2.2 Million Salespeople, 125 Countries
2.2 Million+ Sales Professionals Assessed across 200+ industries in 125 countries
Specifically Designed for Sales Roles
Not a generic personality or behavioural assessment
275 Sales-Specific Data Points
Based on real sales performance
AND THE RESULTS SPEAK
Beyond what makes the assessment unique in design and structure, the performance data tells an even stronger story. These proven outcomes show just how accurately the assessment predicts real-world sales success — and helps you hire the right people, faster.
Want to see how predictive accuracy can transform your sales hiring?
What OUR SALES CANDIDATE ASSESSMENT MEASURES
Our assessment dives deep into the three core dimensions that consistently separate high-performing salespeople from the rest. It’s not just about skills—it’s about mindset, motivation, and the habits that drive results.
We go beyond surface-level traits to uncover what truly powers sales effectiveness, identifying both strengths to leverage and gaps to address.
Will to Sell Competencies
Desire, Commitment, Outlook, Responsibility, Motivation
Sales DNA Competencies
Handling Rejection, Comfort Discussing Money, Supportive Buying Beliefs, Ability to Control the Sales Process, Asking Tough Questions, Emotional Resilience
Sales Competencies
Prospecting & New Business Development, Qualifying & Discovery, Consultative Selling, Closing, Account Management, Time Management, Relationship Building, Presentation Approach, Sales Process Execution, Pipeline Management and more
REVIEWING THE RESULTS
After assessments, we provide a comprehensive breakdown of each candidate—no fluff, just real insights. You’ll get:
- Actionable hiring recommendations
- Strengths and development areas aligned to your sales role requirement
- Predicted performance metrics
- Tailored coaching insights for new hires
Ready to turn deep candidate insights into better sales hires?
For Hiring & Talent Management:
Data-Driven Hiring Decisions
Identify high-potential candidates before making a commitment.
Predictive Performance Insights
Assess a candidate’s likelihood of success in your sales environment.
Skills Gap Analysis
Understand where training and development are needed.
Objective & Fair Evaluations
Reduce bias and enhance hiring accuracy.
ADD Value and Compliance
- Customised criteria to fit your role and environment
- Ranks candidates as A, B, C, or D players
- Provides interview questions based on each candidate’s gaps
- Insight report to help managers onboard and develop new hires
- Meets EEOC, GDEIB, and GDPR compliance standards
- Classified with the HPCSA (Health Professions Council of South Africa)
- Integrates with most applicant tracking systems (ATS)
STOP GUESSING. START HIRING SALESPEOPLE WHO CAN,
For more information or to book a demo:
📧 info@salesguru.co.za | 🌐 www.salesguru.co.za | ☎️ +27 (0)11 447 2066
ABOUT SALESGURU
At SalesGuru, we are passionate about helping businesses achieve real, measurable sales growth.
Established in 2006, we’ve spent nearly two decades partnering with companies across industries to empower their salespeople and sales leaders to perform at their best.
Our proven methods have helped businesses in 41 countries increase their sales results and build high-performance sales teams.
Why do companies choose SalesGuru?
Because we don’t believe in theory or academic fluff — we deliver practical, proven solutions and offerings that drive real sales results.
Our approach is built on years of hands-on experience, a deep understanding of sales challenges, and a relentless focus on accountability, execution, and measurable ROI.
BREAKDOWN OF OUR SERVICES
Explore our range of practical, results-focused sales solutions — each designed to support specific areas of your sales strategy and performance. Click on a service to learn more, or get in touch directly to discuss how we can support your goals.
Sales Candidate Assessments
Science-based sales hiring and talent assessments to eliminate guesswork and improve sales performance.
Sales Team Evaluation
In-depth analysis of your current sales team to identify strengths, development areas, and performance gaps.
Sales Consulting
Expert consulting to evaluate and improve your sales strategy, structure, systems, processes, and people.
Sales Training Programmes
These programmes can be customised. Practical, high-impact training tailored for salespeople and sales managers across industries.
Sales Management Training Programmes
Practical, high-impact training tailored for sales managers to build and lead high-performance sales teams.
Public Sales Training Workshops
Open-enrolment workshops for salespeople and sales managers to develop essential sales skills and leadership capability.
Customised LMS Training Development & Delivery
End-to-end design and rollout of engaging, sales-specific learning content for your internal learning platforms.
Sales Events and Conferences
Organisers of SalesGuru LIVE and the Sales Leadership Conventions — the largest, most impactful sales events in Africa.
Keynote Speaking
Inspiring, high-energy sales keynotes that motivate, challenge, and drive teams to sell more.