The holy grail of every great manager is their ability to coach effectively. Effective coaching is the biggest differentiator between successful and unsuccessful teams in business. A dedicated sales coaching program will equip managers with tangible skills to lead, develop and consistently drive results. However, the majority of managers have never been trained on how to become successful coaches. This leads to many management challenges such as inconsistent performance, high staff turnover, disengaged staff, low team morale, negative culture and poor communication. Sales coaching equips sales managers with defined and specific communication and management skills to uncover improvement areas and opportunities, drive adoption of skills and behaviour and, ultimately, drive a high-performance team to ensure sustained performance.