# SalesGuru: Building better sales people > Sales Training South Africa \- SalesGuru is the leading Sales and Sales Management Training provider with clients spanning across the globe\. Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Leadership Convention Feedback form 2026](https://salesguru.co.za/leadership-convention-feedback-form-2026/) - [Leadership Convention Feedback Form](https://salesguru.co.za/leadership-convention-feedback-form/) - [Sales Leadership Convention 2026](https://salesguru.co.za/sales-leadership-convention-2026/) - [About SalesGuru](https://salesguru.co.za/about-us/) - [Sales Training South Africa](https://salesguru.co.za/) ## Posts - [How to handle sales objections without sounding defensive](https://salesguru.co.za/2026/09/04/how-to-handle-sales-objections-without-sounding-defensive/): Effective sales objection handling requires salespeople to understand the real issue behind concerns about price, timing, existing suppliers or perceived value before responding\. - [The Proven ROI of Sales Coach Services](https://salesguru.co.za/2026/09/03/the-proven-roi-of-sales-coach-services/): Sustainable improvement requires salespeople to consistently apply what they learn, strengthen weak behaviours and remain accountable for measurable results\. - [Coaching for Sales in B2B Teams: What Managers Need to Know](https://salesguru.co.za/2026/08/26/coaching-for-sales-in-b2b-teams-what-managers-need-to-know/): Salespeople need regular opportunities to practise, receive feedback, correct weaknesses and strengthen the behaviours that influence revenue, making coaching for sales one of the most important responsibilities of a sales manager\. - [Understanding Salesman Training for B2B Sales Strategies](https://salesguru.co.za/2026/08/28/understanding-salesman-training-for-b2b-sales-strategies/): B2B sales have become more demanding as buyers gain greater access to information, purchasing decisions involve more stakeholders and sellers compete for increasingly limited attention\. - [What Makes a Practical Sales Management Course Different?](https://salesguru.co.za/2026/08/27/what-makes-a-practical-sales-management-course-different/): The role requires a different set of capabilities, including performance management, coaching, planning, pipeline leadership, accountability and the ability to translate targets into consistent team activity\. ## Products - [The Winning Sales Formula March \(In person\)](https://salesguru.co.za/product/the-winning-sales-formula-march-virtual/): \

​In this training programme, you will become familiar with the proper way to apply the basics: from the right attitude, to non\-stop and unquestionable activity ratios and comprehensive sales skills\. It doesn’t matter whether this is your first day in sales or you’ve been at it for 20 years, this will show you how much potential you have – and just how to achieve it\.\ - [ANNUAL ONE\-DAY SALES LEADERSHIP CONVENTION SEPTEMBER 2026](https://salesguru.co.za/product/annual-one-day-sales-leadership-convention-september-2026/): \

BUILDING HIGH\-PERFORMANCE SALES TEAMS AND CULTURE FOR CONSISTENT SALES RESULTS\ - [Sales Management Coaching June \(Virtual\)](https://salesguru.co.za/product/sales-management-coaching-june/): \

The holy grail of every great manager is their ability to coach effectively\. Effective coaching is the biggest differentiator between successful and unsuccessful teams in business\. A dedicated sales coaching program will equip managers with tangible skills to lead, develop and consistently drive results\.\ - [Sales Management Coaching November \(Virtual\)](https://salesguru.co.za/product/sales-management-coaching-november/): \

The holy grail of every great manager is their ability to coach effectively\. Effective coaching is the biggest differentiator between successful and unsuccessful teams in business\. A dedicated sales coaching program will equip managers with tangible skills to lead, develop and consistently drive results\.\ - [Sales Management Essentials October \(Virtual\)](https://salesguru.co.za/product/sales-management-essentials-october/): \

Sales managers are often the most underdeveloped role in sales despite the fact that their leadership has a direct impact on their team’s performance\. If you want to transform the success of your sales team you need a sales management system that works\.\ ## Venue - [The Capital On The Park](https://salesguru.co.za/location/the-capital-on-the-park/) - [Vodacom Dome, Johannesburg](https://salesguru.co.za/location/vodacom-dome-johannesburg/) - [Vodacom Dome](https://salesguru.co.za/location/vodacom-dome-midrand-johannesburg/) - [](https://salesguru.co.za/location/13573/) - [Live via Digital Platform](https://salesguru.co.za/location/live-via-digital-platform/) ## Builder Templates - [Checkout](https://salesguru.co.za/shopengine-template/test/) - [New Template \# 1728989665](https://salesguru.co.za/shopengine-template/new-template-1728989665/) - [Category/Archive Template](https://salesguru.co.za/shopengine-template/category-archive-template/) - [Single Product \- Convention](https://salesguru.co.za/shopengine-template/single-product-convention/) ## Categories - [Articles](https://salesguru.co.za/category/articles/) - [Sales Management](https://salesguru.co.za/category/sales-management/) - [Sales Coach](https://salesguru.co.za/category/sales-coach/) - [Sales Courses](https://salesguru.co.za/category/sales-courses/) - [Sales Management Courses](https://salesguru.co.za/category/sales-management-courses/) ## Tags - [sales management](https://salesguru.co.za/tag/sales-management/) - [sales coach](https://salesguru.co.za/tag/sales-coach/) - [sales management course](https://salesguru.co.za/tag/sales-management-course/) - [sales professionals](https://salesguru.co.za/tag/sales-professionals/) - [sales management courses](https://salesguru.co.za/tag/sales-management-courses/) ## Testimonials Categories - [SalesGuru Testimonials](https://salesguru.co.za/testimonials-category/salesguru-testimonials/) - [Main](https://salesguru.co.za/testimonials-category/main/) ## Product categories - [SalesGuru Leadership](https://salesguru.co.za/product-category/salesguru-leadership/) - [In\-Person](https://salesguru.co.za/product-category/in-person/) - [Virtual](https://salesguru.co.za/product-category/virtual/) ## Optional - [Sitemap index](https://salesguru.co.za/sitemap_index.xml)